The odds of selling to a prospect certainly are a bit reduced compared to the odds of selling to an existing consumer, but there are a few sales approaches that can help boost the odds. By learning about the various types of prospects, you can more effectively target these people and persuade them to buy.
There are 3 main types of potential customers to consider. Each of these has its own set of qualities and benefits. The best way to approach your next deal is to recognize which worth mentioning groups customers fall into, then tailor your pitch to each group’s specific needs.
A green chip potential customer is a good wager. These individuals generally display real curiosity and a aspire to contribute to your business. Typically, these people keep highly regarded positions in the industry and also have a wealth of economic security.
A tirekicker target is another viable option. These folks are often gradual to make a decision and can be tapped into by simply complimentary bonuses or places to stay. The key to concluding this type of offer is to develop a strong relationship with the prospective client and show the value of the product.
The know-it-all is a bit trickier to land. They will typically have an excellent understanding of the problem and choice, but are resists change. They could have heard for the product or service, but not be in a position to purchase it.